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Ivi Sofroniou
The paradox of choice

Consumer Psychology

The paradox of choice

Ivi Sofroniou
The best marketing tool that exists?

The best marketing tool that exists?

Ivi Sofroniou
Urgency vs Scarcity?

Urgency vs Scarcity?

Ivi Sofroniou
Question: "How soon will I see results after starting ads?"

Question: "How soon will I see results after starting ads?"

Ivi Sofroniou
"I don't have time to film content"

Ads & Creatives

"I don't have time to film content"

Ivi Sofroniou
Stop waiting for ROAS to tell you what's wrong

Ads & Creatives

Stop waiting for ROAS to tell you what's wrong

Ivi Sofroniou
The EXACT second to show your product in an ad

Ads & Creatives

The EXACT second to show your product in an ad

Ivi Sofroniou
Why your ugliest ad might be your best one

Ads & Creatives

Why your ugliest ad might be your best one

Ivi Sofroniou
Why do we trust brands we've seen before?

Consumer Psychology

Why do we trust brands we've seen before?

Ivi Sofroniou
Why Meta keeps rejecting health & wellness ads in 2026

Ads Management

Why Meta keeps rejecting health & wellness ads in 2026

Ivi Sofroniou
The 48-hour rule (the one nobody follows)

Ads Management

The 48-hour rule (the one nobody follows)

Ivi Sofroniou
People fear losing more than they want winning

Consumer Psychology

People fear losing more than they want winning

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