Ads & Creatives

Ads & Creatives

Why your ugliest ad might be your best one

Jul 6, 2026

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1 min read

Why your ugliest ad might be your best one

The data on this one is kind of annoying.

Ivi Sofroniou

Ads & Creatives

5 hook angles that actually stop the scroll

May 17, 2026

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1 min read

5 hook angles that actually stop the scroll

Hooks are doing 80% of the work in your ads.

Ivi Sofroniou