Consumer Psychology

Consumer Psychology

Why do we trust brands we've seen before?

Jun 29, 2026

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1 min read

Why do we trust brands we've seen before?

People don't trust new. They trust familiar. Here's how to use that.

Ivi Sofroniou

Consumer Psychology

People fear losing more than they want winning

Jun 8, 2026

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2 min read

People fear losing more than they want winning

The same offer, framed two ways (and why one quietly wins)

Ivi Sofroniou